Case Studies

• Likebees.com

  

  We were tasked with creating a buzz around newly launched family discount site Likebees.com, the latest venture by former apprentice winner Michelle Dewberry and business partner Vicky Zadeh.  The brief was to raise awareness about the site and the key benefits it offered parents – highlighting specific deals and using relevant case studies when required.   The campaign focused around family...  View This »

  
  

• MG Renewables

  

  Renewable energy is a hot news story right now and the unrest in the Arab world which has dominated the news agenda since the start of 2011 has only sharpened the focus on our dependence on oil. Fuel looks set to hit £1.50 a litre in the coming weeks and the uncertainty over the situation in Libya could send it even higher than that. There has never been more media interest in alternative...  View This »

  
  

• Westin Gourmet

  

  Gourmet meat retailer Westin Gourmet launched last year and asked London PR to reach consumers through a wide ranging media campaign. We highlighted the extremely high quality of the meat on offer and its affordability. The site allows consumers to buy restaurant quality meat at prices which often beat the supermarket value brands. Coverage was won in national press including The Guardian...  View This »

  
  

• The Chocolate Society

  

  For a team of chocholics like us The Chocolate Society is a dream client. They make extrememly high quality chocolate and sell it online through their website Chocolate.co.uk. We were asked to put together a brief campaign for the national press during the run up to Christmas 2010. Coverage was achieved in The Guardian, The Mail on Sunday, and Metro. Further magazine coverage is due to follow...  View This »

  
  

• CitySocialising.com

  

    Pioneers at taking social networking offline CitySocialising.com called in London PR in 2009 to take their friend finding service to the mass market. Our campaign won coverage in The Metro, The Daily Star, The Daily Telegraph and Five News.  View This »

  
  

• 99pShopper.com

  

  Many of the entrepreneurs we work with are young people who amaze me with their drive and self-belief. None more so than Suleman Sacranie who dropped out of university to launch his own online retailing business 99pShopper.com. When we first met the site had just gone live and was already picking up orders, notably from British ex-pats in Spain and other European nations who, it seemed, were...  View This »

  
  

• Josoblu

  

  JoSoBlu is a fashion accessory start up which launched at the end of 2010. They specialise in the design and retail of unique and quirky bags and have three labels, Re-Uz, ring A rose and momymoo. We kicked off the PR campaign shortly before Christmas and initially focused on the momymoo range of bags which combine fashion with practicality for mothers with babies and young children. Our...  View This »

  
  

• Bagnificent.co.uk

  

  Our brief from online handbag retailer Bagnificent was a simple one, "Can you get us into the fashion pages of the national newspapers?" It's a request we hear a lot. The snag in this case was the budget, which was tiny. In advertising terms it wouldn't have covered more than a couple of column inches in one of the red-tops, at best. But we liked the site and we loved the concept of...  View This »

  
  

• Darren Stanton

  

  Mind magicians are big business. David Blaine was a huge star a couple of years back but the man of the moment in the UK has to be Derren Brown. But when we were approached by the little known Darren Stanton I must admit to having my reservations. Darren described himself as a paranormal entertainer, with hypnosis and past-life regression being amongst his many skills. As a cynical former...  View This »

  
  

• FraudLock

  

  We helped launch the UK’s leading online fraud protection service with a campaign which won coverage on both ITV news and Sky News. Fraudlock CEO Charlie Scott says, "Working with the team at London PR has been, and continues to be, an absolute pleasure. Their creative ideas, energy and professionalism has ensured that we have had excellent press coverage for our new business, which has...  View This »