blog

• Ashley Madison Stunt Shows Power Of Morally Bankrupt Brands

  

  Marital affairs website Ashley Madison has made the news on a number of occasions recently through their wacky, opportunistic stunts, but they have really pushed the boundaries with their latest offering. The site managed to convince the Sun that they had made a serious bid to help out cash strapped Glasgow Rangers Football Club, proposing to rename the stadium and sponsor the club’s shirts...  View This »

  
  

• Royal wedding Barbie dolls: a fitting tribute to Wills and Kate?

  

  Been there, done that, got the… Barbie doll If you thought that the tacky souvenirs from last year’s royal wedding were all gone, you can think again! To mark the one year anniversary of Kate and Wills tying the knot, world-famous toy makers Mattel have today announced that its plastic figurines of the royal couple are now available to pre-order for an eye-watering £99.99. What does this...  View This »

  
  

• PR Stunt Leaves Fishy Smell

  

  Being the big fish in the small pond turned out to be the dead fish in no pond for Advantage SA and its co-brand Advantage Adelaide when they delivered 55 goldfish in a bowl to unimpressed media outlets. The goldfish were delivered, along with the text, “Be the big fish in a small pond and come test the water” to multiple media agencies in a bid to promote South Australia. However many turned...  View This »

  
  

• Betfair Stunt Is A Cut Above The Rest

  

  A few weeks ago we blogged about a great stunt from Betfair who at the time were coding women’s’ behinds, but they might have just gone one better with their latest stunt.   The betting site are now backing FA Cup underdogs Bromley FC during their match against League One side Leyton Orient tomorrow. How I hear you cry? By trimming QR codes into the hair on the Bromley's starting line-up's...  View This »

  
  

• Big Slipper Makes A Big Splash

  

  Ever ordered an item of clothing only to find it doesn’t fit properly? I’m guessing for most of us the answer is yes. A common occurrence, a hazard of online shopping, all in all not that interesting. However, when the item you’ve ordered arrives 100 times bigger than expected, well then you have a story. This is exactly what happened to Tom Boddingham, who upon ordering a pair of size 14.5...  View This »

  
  

• 'The Situation' Fights Back

  

  A few weeks ago we covered an excellent stunt by Abercrombie & Fitch, who told the world they had paid Jersey Shore star Mike ‘The Situation’ Sorrentino to NOT wear their clothes. It was a shrewd move to create a buzz around their label and also helped them to distance themselves from the show’s trashy appeal. It seems however that the PR stunt may have backfired with Mr Sorrentino set to...  View This »

  
  

• Stunt Hits The Mark For Bulletproof Glass Firm

  

  Some people will go to extraordinary lengths to ensure that their company gets featured in the media, but Trent Kimball, chief executive at US firm Texas Armouring has taken this to a whole new level. The firm has been making bulletproof glass for years and after repeatedly being asked whether or not it actually worked Kimball decided to prove it - by letting an employee shoot live ammunition...  View This »

  
  

• Abercrombie & Fitch Create A Situation

  

  Jersey Shore is one of the ultimate guilty pleasure shows that MTV has to offer, following the lives of eight equally tanned and narcissistic characters and despite having never watched an episode of the show, names like The Situation and Snooki are still familiar to me.   The show has certainly done better than was expected and is now such a cultural phenomenon that the University of...  View This »

  
  

• easyJet: Positive PR From A Bad Situation

  

  Yesterday, in the midst of the riots that are devastating the country one company put itself forward to do what it could to help out.   Cheap and cheerful airline easyJet sent out an email to every member of parliament offering their travel assistance to ensure MPs could return to London in time to attend Thursday’s riot crisis debate.   Rather than just making a public statement opposing...  View This »

  
  

• Cheeky Sponsorship A Great Move For Betfair

  

  In preparation for their test tournament, Britain’s leading female beach volleyball champions have found an innovative advertising space for their sponsors – the back of their bikini bottoms.   The players’ derrieres will be decorated with a QR code which, when photographed on a smartphone, will lead people directly to the website of gambling site Betfair.   While these codes have been...  View This »