blog

• Chocolate is good for you, FACT!

  I have to admit, I did wonder if April Fools’ day had come early when I read this story with my breakfast KitKat (only joking) this morning. According to a new US study a little chocolate a day can help you stay slim. Seems crazy when chocolate is one of the most calorific foods around. Well read on. Apparently, people who eat chocolate regularly have less body fat than those who...  View This »

  
  

• Ashley Madison Stunt Shows Power Of Morally Bankrupt Brands

  

  Marital affairs website Ashley Madison has made the news on a number of occasions recently through their wacky, opportunistic stunts, but they have really pushed the boundaries with their latest offering. The site managed to convince the Sun that they had made a serious bid to help out cash strapped Glasgow Rangers Football Club, proposing to rename the stadium and sponsor the club’s shirts...  View This »

  
  

• Do You Love It Or Hate It?

  Disaster has struck – no the end of the world is not nigh, a natural disaster hasn’t hit some far flung land. Oh no, this is worse, much worse. The people of New Zealand are struggling to buy Marmite! Love it or hate it, I’m firmly in the hate it camp, Marmite has hit the headlines again and this time it’s all because New Zealand is running out of the brown stuff. Apparently...  View This »

  
  

• A bad day at the office - the Tesco PR office that is.

  I’m sure techno junkies couldn’t believe their iPad luck when they discovered Britain’s biggest retail giant, Tesco were selling the latest iPad 3 tablet at a mere £49.99, that’s a whopping 90% off the £500 recommended retail price. Twitter was awash with news of the amazing deal, which had the Tesco website come crashing down as buyers raced to purchase iPad’s newest arrival, the iPad Wi-fi...  View This »

  
  

• Starbucks Initiative All Froth and No Substance?

  

  As consumers we like to think we’re winning, that we’re beating the corporate machine, that as Starbucks quote in their ad, “We aren’t just a reference number, an IP address.” Which is why, given the chance to get anything for free, we will often take it. Leg hair removal cream – for me – why thanks! Why, not because I like my legs silky smooth, but because it’s free, I simply can’t lose. So...  View This »

  
  

• The Magic Mirror Every Woman Wants

  Having a bad clothes day? Spent hours gazing at the no hope outfits in your wardrobe this morning? And did you feel a rising sense of panic when it dawned on you that you had absolutely nothing to wear? So I guess a trip to the shops is in order where you’ll spend hours in sweaty changing rooms becoming more and more fed up when you can’t find anything you like? The Trafford Centre has...  View This »

  
  

• Guide Dog Disaster for easyJet

  

  It seems nowadays when airlines are in most need of some positive PR, opportunities are often missed and instead they end up making the headlines for all the wrong reasons. Joanna Jones, legally blind from the age of 16, regularly flies between London and Belfast yet was turned away at the airport because she didn’t have the paperwork easyJet required for her guide dog Orla to board the...  View This »

  
  

• PR Stunt Leaves Fishy Smell

  

  Being the big fish in the small pond turned out to be the dead fish in no pond for Advantage SA and its co-brand Advantage Adelaide when they delivered 55 goldfish in a bowl to unimpressed media outlets. The goldfish were delivered, along with the text, “Be the big fish in a small pond and come test the water” to multiple media agencies in a bid to promote South Australia. However many turned...  View This »

  
  

• Calendar Story Gets Purrfect Coverage

  

  Daily Mail online readers may have had a bit of a shock this morning to find an article about a Christmas calendar featuring what looks like lifesize felines playing a selection of musical instruments. They need not have worried about an Animal Farm type scenario however as the West Sussex company behind the calendar – Maverick Arts – cleverly used cats to pose for pictures and then...  View This »

  
  

• Betfair Stunt Is A Cut Above The Rest

  

  A few weeks ago we blogged about a great stunt from Betfair who at the time were coding women’s’ behinds, but they might have just gone one better with their latest stunt.   The betting site are now backing FA Cup underdogs Bromley FC during their match against League One side Leyton Orient tomorrow. How I hear you cry? By trimming QR codes into the hair on the Bromley's starting line-up's...  View This »