blog

• Giggs' Story Just Gets Worse

  

  It seemed so long ago now that people were speculating as to which famous Premier League footballer had cheated on his wife with former Big Brother contestant and model, Imogen Thomas. In the blog ‘Giggs Legal Case Could Become Career Defining’ we speculated that due to poor media management a story which, whilst damaging his credibility short-term would ultimately have been forgotten, had he...  View This »

  
  

• FIFA Shows How Not To Handle A PR Crisis

  

  As consumers we face a barrage of messages each day about different companies, brands, products and services, some of which we realise are stretching the truth a bit. Sometimes we don’t care because we like the brand or product that much, we want to buy in to it further. However, when an organisation has been dragged through the mud on several occasions it becomes pretty much impossible to...  View This »

  
  

• Sony bungles PR after data theft

  Sony is one of the world’s largest electronics and technology brands so I was more than a little surprised by the ostrich approach they took this week after it was reported that hackers had managed to steal the private data of up to 77 million Playstation customers. I tuned into ITN’s evening bulletin last Wednesday night and could hardly believe my ears when consumer affair editor Chris Choi...  View This »