blog

• Super Injunction Out Of Control

  The super injunction story took another turn this weekend and looks set to take an interesting twist later today.  Rumour is that The Sun is applying for the ban to be lifted this afternoon so the cat may well and truly be out of the bag.   Over the weekend, the footballer who can’t be named, took out yet another gagging order – this time against Twitter.  The married player issued legal...  View This »

  
  

• Stunts We Like: Durex

  

  Today I’m writing about business cards – not the most interesting start to an article I admit, but stick with me.   The business cards I’m talking about are part of a great PR stunt by SSL-International, the parent company of Durex. So what’s different about them? I hear you ask. Are they made of rubber or latex? Are they flavoured? No, they’re filled with ‘semen.’ Notice how I use the word...  View This »

  
  

• Feeling sorry for Wayne Rooney

  

  Poor old Wayne Rooney. His talent with a football has made him the Premiership’s best paid player and one of the richest people under 30 in the UK (according to The Sunday Times Rich List) but despite his wealth and success on the pitch it seems he can’t stop offending people. I don’t know if Wayne retains a PR but his image could certainly do with a bit of a makeover. First there were the...  View This »

  
  

• Making A Bad Job Of A Dream Job Stunt

  

  Who likes beer? Who would like to be paid an obscene amount just to drink beer? Sounds appealing? I also forgot to mention that you’d be doing this at a host of music festivals in the summer sun. This type of job should see a queue a line of men and women which stretches the length of the UK and it would, if it were real. InBev UK, the firm behind brands such as Budweiser are said to be...  View This »

  
  

• Big Mac addict helps McDonalds brand rehab

  

  Some of the best PR for businesses comes from their loyal customers. So McDonalds bosses must love retired prison guard Dan Gorske. Mr Gorske, 57, helped the fast food giant score masses of free editorial coverage this week when it was reported he had eaten 25,000 Big Macs. It’s taken Mr Gorske 39 years of serious McDonalds munching to reach this incredible milestone, which was celebrated by...  View This »

  
  

• What's Happened To Heinz?

  

  According to a recent blind taste test by consumer group Which?, the nation’s favourite Heinz tomato ketchup has come almost bottom of the pile.   I, like I’m sure many of you, have grown up with Heinz tomato sauce so was somewhat surprised when I read the story. After all, how could a cheaper supermarket own brand be any better than the legendary Heinz?  The sauce was tested among thirteen...  View This »

  
  

• Pippa Middleton: What Happens When There Is No Story

  

  It’s been more than two weeks since the Royal Wedding and talk about and around the event has fallen substantially. However one topic which is still getting coverage on a daily basis is Kate’s sister, Pippa Middleton. Since the wedding the previously unknown 27 year-old has been in most papers, most days, something I think will surprise no one more than it has herself. So why so much...  View This »

  
  

• The Power Of PR Precision

  

  Any PR firm worth its salt knows that well researched, newsworthy surveys are a great way into the national media – with the best conceived polls often spreading like wildfire across not only print but also broadcast and digital platforms. One of the most powerful weapons available to a PR is precision. The ability to put a finite number on something, giving the reader (or initially the...  View This »

  
  

• London PR Move To Phoenix Yard

  

  We’re on the move and are now based at Phoenix Yard in King’s Cross. The name is poignant in that the building is steeped in more than three centuries of history, reinventing itself many times over the years. Three hundred years ago it was a country farmhouse before being converted into a brewery in the 18th century. In 2000 the building was purchased by a group of architects who turned the...  View This »

  
  

• The Apprentice: Teaching The Same Old Incorrect lessons

  

  Here we go again. Just six months after the last series concluded The Apprentice is back on our screens, quicker than Sir Alan can say, “You’re Fired!” I’ve been a fan since the first series aired and whilst the product has gotten steadily poorer, I still tune in for my fix and will continue to do so until it’s conclusion. My name is Alex, and I’m addicted to The Apprentice. But this is...  View This »