blog

• Charlie Sheen: is meltdown a publicity stunt?

  

  Troubled actor Charlie Sheen has been all over the news in the past week seemingly suffering the most spectacular mid-life crisis since Reggie Perrin left his clothes on the beach. His car crash of a private life has drew huge media interest and as it played out in the full glare of a disbelieving media we all became spectators to his own bizarre soap opera. Sheen, bad mouths his boss,...  View This »

  
  

• Breast milk ice cream campaign is delicious

  Hats off to Taylor Herring for the breast milk ice cream story which drew huge media coverage during the past couple of weeks. In case you missed it (what are you a Martian?) a central London ice cream parlour became the first in the UK to stock “Baby Gaga” ice cream – made from human breast milk. The story took the roof off garnering some incredible coverage and creating real public...  View This »

  
  

• Overexposed? Jamie Oliver

  

  Jamie Oliver is everyone’s favourite TV Chef. Since he first appeared on our screens more than a decade ago he’s become one of the best known and most popular faces on British television. His cookery programmes are always huge hits and his books sell in vast quantities – so much so that he was the UK’s highest selling author last year and his latest volume 30 Minute Meals sat at the top of...  View This »

  
  

• The Battle To Win Our Holiday Booking

  It may only be March but already we’re being bombarded with ads telling us we need to book our holiday now, and offering us great discounts to do just that.   However, with cash strapped Brits still keeping a close eye on what they’re spending, holiday companies are having to offer even better incentives to fill planes and hotels.  The headline grabbing story today claiming travel companies...  View This »

  
  

• London PR & Middle East Regime Change

  The recent and on-going unrest in the Arab world has dominated our newspapers and TV screens since the beginning of 2011. Now some journalists are starting to take a closer interest in the role PR agencies are playing in the political upheaval. This week a piece on the BBC news website revealed that many journalists are being contacted by PRs acting for Arab leaders who are attempting to...  View This »

  
  

• Internship debate is long overdue

  Richard Bilton’s recent film for the BBC, Who Gets The Best Jobs?, shone a spotlight on the use of unpaid interns within UK PR agencies. Bilton’s interview of Modus Publicity director Julian Vogel made the front page of PR Week’s 4 February issue which stated that the BBC man had “trained his fire on Vogel”. In case you missed it, Vogel admitted to the use of up to 20 unpaid interns at his...  View This »

  
  

• Life after the Oscars

  Last night played host to the 83rd Academy Awards, with Hollywood’s glitz and glam in full swing. But this year it wasn’t just the awards that were golden; so were the opportunities for promotion. The Oscars are no longer a celebration of the film industry; they’ve become a way of celebrating everything. Anyone can use the award ceremony to stimulate interest in what they’re offering. Don’t...  View This »

  
  

• Tendering Trouble

  Many PR agencies win their business through the process of tendering for contracts. We have a policy of not tendering for work although it’s something plenty of agencies do regularly. For us, the process of tendering feels like too much trouble for too little reward. We are lucky enough to be chosen for projects without having to tender so our no-tender policy certainly hasn’t harmed us....  View This »

  
  

• The changing face of news reporting

  Over the past few weeks we’ve seen several coup attempts in the Middle East, something which, thanks to the rise of internet communication, the incumbent dictators have found impossible to hide from the international media. In decades gone by dictators would’ve imposed a media blackout in their countries, yet in 2011, with the evolution in technology moving at an astonishing rate, the idea of...  View This »

  
  

• How important is PR to fashion?

  Fashion is a multi-billion pound world wide industry but how big a role does public relations play in the world of haute couture? Anyone who follows the big designers will already have an idea of how much they invest in PR. Their shows are supported by teams of PR professionals, each running around energetically and helping create a buzz about the collection. Of course, many start-up fashion...  View This »